Product and AI director who still does the work.
Available for contract and fractional engagements, and for the right permanent role.
A company makes claims for its product — to investors, to the market, to itself. What counts is the experience people actually have of it: what it let them do, what they learned, what they now trust themselves to manage. The two rarely match. The outcome a person is after, in their own life, is often not the one the product was built to claim — and the work is to make people good at the first, not the second.
Engineer and builder, twenty years freelance. Products built for AB InBev, Sony PlayStation, Renault and Thales; an agile, product and automation transformation of customer service at Booking.com. I work inside a team on product, on building with AI, and on AI search — for makers of connected products, products for movement and bodywork, and hospitality and travel.
Three practices
Product work inside the team
Not strategy from above. I look at what people use, what they get done, and where they get sent back — then work on what is real.
An engagement looks like: A seat in the team, a product to own, decisions made from use.
Building with AI inside the team
Forward-deployed. Agents, harnesses and working code, built in your codebase and rituals — not handed over.
An engagement looks like: I build it, instrument it, and leave it running with the team.
AI search capability
I also read what ChatGPT, Perplexity and Google AI Overview tell buyers a product is for. The full practice lives at agilebodyandmind.ai.
An engagement looks like: A supporting capability within product and AI work.
Read the AI-search work →- Connected products: Connected products from zero for Renault, Vantiva, Baracoda and Thales; at AB InBev, the PerfectDraft programme to global launch — app, recommendation model and firmware as one product.
- Hospitality and travel: Travel and hospitality at Swisscom, Avis Budget and Wizz Air, and customer-service product at Booking.com.
- In my own practice: Gyrotonic, Airofit, PowerDot — the products I use, read and check against what they claim.
Measured in July 2026, published at agilebodyandmind.ai.
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Patrice Gorin is a product and AI director who still does the work.
He is available for permanent roles, contract and fractional engagements, working inside teams on products, programmes and applied AI.
Looking for something specific
- Work
- How I work
- agilebodyandmind.ai — AI search for wellness, sport and product makers
- agilebodyandmind.com — the guide