What is GEO?
Generative Engine Optimization: the practice of making a brand visible and cited in AI-generated answers — ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — rather than just ranked in classic search results.
AI Search Visibility · GEO
Get cited — not bypassed — in AI search.
Your next guest isn't typing keywords into Google. They're asking ChatGPT, Perplexity and Gemini — and the answer cites a handful of sources. I help luxury wellness-travel groups, wellness-tech brands and travel marketplaces be among them. Twenty years of senior product leadership. I ship the build, not just the audit.
The shift
Discovery has moved.
Search used to mean keywords: "hotel London spa". It now means conversation: "Where should I stay in London with a great spa near Hyde Park?" AI engines answer that question directly — and cite three or four sources. If your entities, structure and content aren't readable by machines, you are invisible at the exact moment of highest intent.
"Your rooms might be $4,000 a night, but if the bots can't read you, they can't recommend you."
Engagement
How we work.
- 01
AI Visibility Audit
A portfolio of your buyers' real questions run across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. Entity clarity, structured data, rendering and content gaps assessed. Delivered as a visibility scorecard.
- 02
Prioritized Fix Plan
A 90-day roadmap in your team's language: entity graph, schema and rendering fixes, and an editorial standard for content AI engines can actually quote.
- 03
Ship & Measure
Work through your team to ship the fixes, then run the measurement loop: the query portfolio re-tested weekly, logged as appears / cited / where, iterated against.
Engagements are scoped on a call — from a standalone audit to a 12-week pilot with outcomes measured against a citation portfolio.
Method
GEO is not SEO with a new name.
SEO is about being found. GEO is about being cited — different technology, different signals, different work.
- Query portfolios
- 30–100 real buyer questions, tested across engines.
- Entity clarity
- How machines resolve who you are — the knowledge graph behind your brand.
- Technical stack
- Server-side rendering, JSON-LD structured data, crawlability for AI agents.
- Quotable content
- An editorial standard for sentences an LLM will actually cite.
- Measurement loop
- Appears / cited / where — tracked weekly, reported monthly.
Proof
One niche, one validated method.
I don't sell theory. I built The Agile Body & Mind Guide — an independent editorial wellness directory — and applied this exact method to it. Result: the #1 cited source on Perplexity for its niche (April 2026). One niche, one validated method — now applied to your category.
Background
Twenty years shipping product.
Before GEO, two decades of senior product and growth leadership — at Bain & Company, AB InBev and Booking.com, and as a consultant to global brands. The habits carry over: start from the buyer's question, instrument everything, ship through the team that owns the code.
- PlayStation
- Groupe Renault
- Barclays
Voices
What clients say.
"Patrice's work was essential to help us define and implement our global software strategy based on scaled Agile methods."
"An incredibly rich experience within agile product design and development… a very productive way of working that is full of enthusiasm."
"Patrice stood out as agile consultant / coach — strategic design grounded in user experience priorities with a holistic approach."
"I highly recommend Patrice for high-stakes product exploration, design and development. He brings energy, rigour and creativity."
Also
Beyond GEO.
AI search visibility is the front door, not the whole house. I also take on senior product and agile consulting assignments: product strategy and discovery, fractional product leadership, and agile transformation — the work behind the client list above.
Start a conversationQuestions
Frequently asked.
How is GEO different from SEO?
SEO is about being found in a list of links. GEO is about being cited inside the answer itself. The signals differ: entity clarity, structured data, server-side rendering, and content written so a language model can quote it accurately.
What does an audit include?
A query portfolio built from your buyers' real questions, tested across the major AI engines; an assessment of entity clarity, schema, rendering and content gaps; and a visibility scorecard with a prioritized 90-day fix plan.
Do you implement, or just advise?
Both — the model is audit, then fix plan, then shipping through your existing team. Recommendations that never reach production don't change citations.
Who is this for?
Primarily luxury wellness-travel and destination-spa groups, wellness-tech brands, and travel marketplaces — teams with real content and product surface area, where AI-driven discovery is already moving bookings and revenue.